Swanson Vineyards

As Director of Consumer Sales and Marketing at Swanson Vineyards, I was responsible for tasting room staff and experience, wine club, online sales, social media, events, and overall leadership + outside-the-box thinking. I loved working with the family to develop new and creative events (Artisans & Acrobats), labels (Modern House Wines), blog posts and email campaigns. We cultivated tremendous growth in the direct channel at a time when wholesale business, and the economy at large, were facing tough times.